01 — Find
Sales Professionals
- Sales Manager
- Business Development Manager
- Account Executive
- SDR / BDR
- Key Account Manager
- Enterprise Sales Manager
Individual contributors who can generate opportunities, win customers and grow revenue.
Sales & Executive Search across Europe
Right Sales People
Real Growth
We help companies find high-performing sales professionals and leaders who can build pipeline, win customers and drive business growth across Europe.
- Sales Managers
- Business Development
- Account Executives
- Heads of Sales
- Sales Directors
- VP Sales
Business first
We don’t start with a CV
We start with your business goals
Before starting the search, we first understand what the person needs to achieve in your business.
- Increase Sales
- Build Pipeline
- Launch Outbound
- Enter a New Market
- Win First Customers
- Build a Sales Team
- Hire a Head of Sales
- Scale Revenue
- Business Goal
- Right People
- Sales
- Growth
What we do
The sales people your business needs to grow
02 — Lead
Sales Leaders
- Head of Sales
- Sales Director
- VP Sales
- Commercial Director
- CRO
Leaders who can build teams, processes and predictable sales.
03 — Build
Sales Teams & New Markets
- Market entry
- New geography
- New sales channel
- Outbound launch
- Business scaling
The right sales structure for the next stage of your business.
Sales expertise
A good CV doesn’t always mean a good salesperson
Sales people should be assessed through sales — not only through interviews.
Results
What did the candidate actually achieve?
Pipeline
How did they build and manage opportunities?
Customers & ICP
Who did they sell to?
Markets
Which countries and segments?
Sales Model
Inbound, outbound or partnerships.
Deal Size
SMB, mid-market or enterprise.
Sales Cycle
Short transactional or complex B2B.
Personal Contribution
What did they personally sell, build or change?
Can this experience deliver results in your business?
For sales leaders
Head of Sales, VP Sales, Commercial Director — we additionally assess:
For SaaS & Tech
For subscription and technology businesses we also look at:
How we work
From business challenge to the right hire
- 01
Business Diagnosis
Understand the business, product, market, sales model and the future employee’s business task.
- 02
Success Profile
Define not just a job description, but the profile of the person capable of solving the business challenge.
- 03
Search & Headhunting
Targeted search, networking, direct approach and professional databases.
- 04
Sales Assessment
Assess real sales experience, results, markets, customers and processes.
- 05
Shortlist
A focused number of genuinely relevant candidates.
- 06
Interview & Selection
Support with final assessment and candidate comparison.
- 07
Offer & Follow-up
Support through offer, start date and post-hire follow-up.
Less noise
More relevance
About
Sales expertise behind the search
Natalia Tsadrouskaya Founder, TSN BALTIC
25+years in sales & business development
20+years in leadership roles
40+branches in a sales network she managed
Experience includes sales management, business development, marketing, building teams and hiring sales professionals and leaders — including managing sales across a network with €20M+ annual turnover.
Natalia on LinkedIn“I want to understand not only how well a candidate presents themselves, but whether they can sell your product to your customers and solve the business challenge.”
Why TSN BALTIC
Recruitment is the tool
Business growth is the goal
Sales expertise
We understand how sales actually works.
Business-first approach
We start with the business challenge, not the CV.
Focused search
Quality over quantity.
Sales assessment
We look beyond titles and polished interviews.
European reach
Search across European markets.
Founder-led
Direct involvement of senior sales expertise in key searches.
The real cost
The wrong sales hire costs more than recruitment
The goal is not to hire faster at any cost. The goal is to find the person who can create business impact.
- Lost Time
- Lost Revenue
- Empty Pipeline
- Missed Customers
- Management Time
- Delayed Market Entry
- Restarting the Search
FAQ
Questions we often hear
What roles do you recruit for?
Sales professionals and sales leaders — from Sales Managers and Business Development Managers to Heads of Sales, Sales Directors and VP Sales.
Which markets do you cover?
TSN BALTIC works with companies and candidates across Europe.
Do you specialise in SaaS and Tech?
SaaS and technology are important areas of expertise, alongside other B2B businesses where strong sales capability is critical.
How long does the search take?
Timelines depend on the role, geography, market availability and complexity of the assignment. Expected timelines are discussed after the initial role diagnosis.
What are your fees?
Fees depend on seniority, geography, search complexity and engagement model. Commercial terms are agreed before the search begins.
Do you offer a guarantee?
Guarantee terms are defined individually in the search agreement.
Start a conversation
Let’s find the people who can help your business grow
Tell us who you are looking for and what business challenge this person needs to solve.