01 — Find
Sales Professionals
- Sales Manager
- Business Development Manager
- Account Executive
- SDR / BDR
- Key Account Manager
- Enterprise Sales Manager
Sales professionals selected for your product, customers, sales model and target market.
Sales Recruitment for European Markets
Right Sales People
Real Growth
We help businesses hire salespeople and sales leaders for European markets. Every search starts with your product, customers and sales goals — so we can find the right person for your business.
- Sales Manager
- Business Development Manager
- Account Executive
- Head of Sales
- Sales Director
- VP of Sales
Business first
We don’t start with a CV
We start with your business goals
Before we start the search, we clarify what your new hire needs to achieve, who they will sell to and how your sales process works.
What do you need your next sales hire to achieve?
- Increase Sales
- Build Pipeline
- Launch Outbound
- Enter a New Market
- Win First Customers
- Build a Sales Team
- Build a Sales Process
- Scale Revenue
- Business Goal
- Right People
- Sales
- Growth
What we do
Salespeople and sales leaders for your business
02 — Lead
Sales Leaders
- Head of Sales
- Sales Director
- VP of Sales
- Commercial Director
- Chief Revenue Officer (CRO)
Sales leaders selected for your business stage, team and commercial goals.
03 — Support Additional
Hiring & Onboarding Support
- Sales audit when needed
- Role and candidate profile definition
- Onboarding planning
- Post-hire check-ins
Additional support to clarify who you need and help your new hire get started. Scope agreed separately.
Sales expertise
A good CV doesn’t always mean a good salesperson
We assess salespeople through evidence of their results, their sales approach and how their experience fits your business.
Results
What sales targets did the candidate meet or exceed?
Pipeline
How did they build and manage opportunities?
Customers & ICP
Which customers and buyer roles did they sell to?
Markets
Which countries and segments?
Sales Model
Inbound, outbound or partnerships?
Customer Segment
SMB, mid-market or enterprise?
Sales Cycle
Short, transactional sales or complex B2B deals?
Personal Contribution
What did they personally sell, build or change?
Can this experience deliver results in your business?
For sales leaders
Head of Sales, VP of Sales, Commercial Director — we additionally assess:
For SaaS & Technology Roles
Where relevant to the role, we assess experience with subscription sales, SaaS metrics and technical buying processes.
How we work
From business challenge to the right hire
- 01
Business & Hiring Needs
We clarify your product, customers, target market, sales model and the results your new hire needs to achieve.
- 02
Candidate Profile
We define the experience, skills and working approach needed for the role.
- 03
Search & Headhunting
We identify and approach relevant candidates through targeted search, professional networks and recruitment databases.
- 04
Sales Assessment
We assess sales experience and results against your requirements.
- 05
Shortlist
You receive a shortlist of carefully assessed candidates matched to your requirements.
- 06
Interviews & Selection
We support candidate comparison, interviews and the final hiring decision.
- 07
Offer & Follow-up
We support the offer process and stay in touch after the new hire starts. Additional onboarding support is agreed separately.
Less noise
More relevance
About
Sales expertise behind the search
Natalia Tsadrouskaya Founder | Sales Recruitment Partner
25+years in sales & business development
20+years in leadership roles
Natalia brings over 25 years of experience in sales and business development, including more than 20 years in leadership roles. She has built and managed sales teams and hired sales professionals and leaders. Today, she uses that experience to help businesses find the right people for their sales goals.
She is also the founder of Restart Club Vilnius and Startup Sandbox LT, and organises business events that bring together entrepreneurs and business leaders in Vilnius.
Natalia on LinkedIn“My starting point is your business: what you sell, who your customers are and what you need your next sales hire to achieve.”
Testimonials
What clients say
LinkedIn recommendations on sales recruitment and B2B sales consulting
Sales Recruitment
Sales Manager · Netherlands
“To our surprise, Natalia presented a candidate who matched all of our requirements the very next day. Just two weeks later, our new Sales Manager had already started working with us.”
We approached Natalia with a challenging recruitment task: finding a Sales Manager for the Netherlands. Ideally, we were looking for someone already based in the Netherlands and fluent in Russian, English, and Dutch. We knew this would be an extremely difficult combination to find.
To our surprise, Natalia presented a candidate who matched all of our requirements the very next day. Just two weeks later, our new Sales Manager had already started working with us.
We are truly impressed by Natalia’s professionalism, efficiency, and ability to deliver outstanding results in such a short timeframe. If you’re looking for a recruiter who understands your needs and gets the job done quickly, we highly recommend working with Natalia.
B2B Sales Consulting
Sales Strategy · European Markets
“Through our consultations with Natalia, we were able to clearly identify the bottlenecks holding back growth and understand how to address them.”
I recommend Natalia as a highly capable B2B mentor for companies building sales in Europe.
Our team has been working in the technology sector for a long time, but after relocating to Lithuania, we found that our previous approaches no longer worked. Through our consultations with Natalia, we were able to clearly identify the bottlenecks holding back growth and understand how to address them.
I would particularly highlight the depth of her analysis: our target audience, competitors, how we present our offering, our website and our overall strategy — all backed by specific recommendations and action steps. No fluff or generic templates — only what fits our business: B2B, embedded vision, R&D and IoT.
Thank you for your valuable expertise and clear outside perspective!
Why TSN BALTIC
Recruitment is the tool
Business growth is the goal
Sales Expertise
We understand how the sales process works.
Business-First Approach
We start with the business challenge, not the CV.
Focused Search
Quality over quantity.
Sales Assessment
We look beyond titles and polished interviews.
European Markets
Search focused on the countries, languages and market experience your role requires.
Founder-Led Search
Natalia is directly involved in understanding your hiring needs and assessing candidate fit.
The real cost
The wrong sales hire costs more than recruitment
The goal is not to hire faster at any cost. The goal is to find the person who can create business impact.
- Lost Time
- Lost Revenue
- Empty Pipeline
- Missed Sales Opportunities
- Management Time
- Delayed Market Entry
- Restarting the Search
FAQ
Questions we often hear
What roles do you recruit for?
We recruit for roles such as Sales Manager, Business Development Manager, Account Executive, Head of Sales, Sales Director and VP of Sales.
Which markets do you cover?
We recruit salespeople and sales leaders for European markets. Based in Vilnius, we agree the target countries, language requirements and search scope with you before each project.
Do you work only with SaaS and technology companies?
No. We work with SaaS, technology and other B2B businesses. Each search is tailored to the product, customers, sales model and market requirements.
Can you help us define who we need to hire?
Yes. We start by clarifying your business goals and the role you need. If a deeper review of your sales process is needed, we can agree a separate sales audit before the search.
Do you support onboarding?
We stay in touch after the new hire starts. Additional onboarding planning and support can be agreed as part of the project scope.
How long does the search take?
Timelines depend on the role, country, language requirements and candidate availability. We agree an initial search timeline after discussing your hiring needs and keep you updated throughout the process.
What are your fees?
Fees depend on the role, geography and scope of the search. We agree the fees, payment stages and any additional support before the project starts.
Do you offer a guarantee?
Any replacement guarantee, including its duration and conditions, is set out in the search agreement.
Start a conversation
Let’s find the right salespeople for your business
Tell us who you need to hire, or what you want to achieve with your sales team.